Driving Pinkfrog’s Customer Traffic
Surgo impact: MORE people finding the café, month by month.
Client Background
Pinkfrog Cafe is a cultural hub in Williamsburg, Brooklyn, blending a cafe and bar experience with a focus on community, art, and music. Despite their unique offerings, they struggled to stand out in Williamsburg’s competitive cafe and bar scene.
Challenge
After a discovery call with Pinkfrog, we identified the need for a focused local SEO strategy to boost their Google visibility and attract more foot traffic and event attendees.
Solution
Surgo Strategies implemented a tailored local SEO strategy, which included:
Google My Business: Completed their profile with accurate details, quality photos, regular updates, and encouraged reviews to enhance credibility.
Keyword Strategy: Targeted non-branded local keywords like "live music cafe Brooklyn" and seamlessly integrated them into their website and GMB.
Localized Content: Recommended blog topics and event highlights to position Pinkfrog as a cultural hotspot.
On-Page SEO: Optimized meta tags, headers, and mobile usability for better local keyword targeting.
Event Promotions: Enhanced event listings with keywords and cross-platform links to increase traffic.
Results
We started working with Pinkfrog in August,2024. Within three months of implementing these strategies, Pinkfrog Cafe saw:
A 61% increase in Google Profile views, bringing more customers through the door.
78% growth in searches for their business, driving higher higher foot traffic, increased sales, and event tickets.
Ready to see more customers walk through your door?
