Unclassic Foods' Expansion Journey
Client Background
Unclassic Foods is a Bay Area-based food brand that specializes in mushroom-based products, like lion's mane mushroom nuggets. Targeting busy families and plant-based eaters it delivers convenient, nutrient-dense, and sustainable alternatives in the "better-for-you" category.
Challenge
During our discovery call, two critical challenges emerged:
Refining the understanding of their target audience to create impactful marketing strategies.
Crafting a tailored market entry plan to establish a strong foothold in the Pacific Northwest.
Solution
Through in-depth audience research and regional market analysis, we developed a roadmap for growth:
Audience Insights: We identified the following five core segments for targeted engagement.
Health-conscious consumers seeking clean, functional foods.
Busy families needing quick, nutritious, kid-friendly options.
Plant-based and flexitarian eaters wanting sustainable meat alternatives.
Eco-conscious buyers prioritizing local, sustainable products.
Corporate caterers seeking premium plant-based event options.
Pacific Northwest Market Analysis
We uncovered key regional trends, including a strong demand for organic, unprocessed foods, locally crafted products, and functional gut-health-focused offerings.
Strategic Recommendations:
Audience Engagement: Develop campaigns on clean ingredients, sustainability, and recipe versatility.
Market Penetration: Partner with local markets, health stores, and pop-up events.
Sustainability Messaging: Promote eco-friendly practices and mushroom farming benefits.
Results
The audience and market analysis laid the foundation for actionable strategies to grow Unclassic Foods' regional and revenue growth. Key achievements include:
Clear target audience profiles and actionable personas to refine marketing efforts.
A detailed expansion strategy for Pacific Northwest, emphasizing partnerships and regional trends.
Strengthened alignment with sustainability and wellness-focused consumer priorities.
With these insights, Unclassic Foods is positioned to expand retail partnerships, increase community engagement, and establish a strong regional presence. Future milestones will be tracking revenue growth, customer engagement and market penetration.
